People are hard-pressed to believe that which they do not understand or want to believe. As it is not scientifically proven yet what causes us to be this way, most people would believe that we are acting or pretending. This is also due to the fact that a lot of people do exactly that: they give us a bad name by pretending they are vampires.
If more people actually believed in vampires, they would take what media has portrayed us as and think that we are evil, bloodsucking undead creatures with no soul or reflection. Which would mean mass hysteria and accusations and chaos. Tada! Witch Hunts all over again, except this time, with vampires and it would be worldwide. So perhaps it is a good thing that most people don't believe.
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